(Download) "Gender Differences in Perceived Gratifications Obtained Through Electronic Mail (Report)" by Quarterly Review of Distance Education # Book PDF Kindle ePub Free

eBook details

Title: Gender Differences in Perceived Gratifications Obtained Through Electronic Mail (Report)
Author : Quarterly Review of Distance Education
Release Date : January 22, 2010
Genre: Education,Books,Professional & Technical,
Pages : * pages
Size : 192 KB

Description

INTRODUCTION Computer-mediated communication researchers have devoted tremendous scholastic activity over the last 35 years to understand the cognitive and interpersonal justifications for electronic mail use. One specific area of investigation has centered upon the positive perceived consequences achieved through electronic mail interaction. However, there are no measures for researchers to compare or evaluate electronic mail gratifications. Equally, the literature holds very little data concerning the role that gender may play in achieving electronic mail gratifications. The present report addresses these issues by scaling electronic mail gratifications and assessing whether gender poses any significant influence.